Research · September 2026

The cheap iPhone got cheaper.
The expensive one ran away.

Apple launched the iPhone 18 Pro and its first foldable this week, and there is no cheap iPhone 18 at all. So we put eighteen years of launch prices in five markets next to inflation, wages and what the phone actually became.

5.3×

the cash price of the dearest iPhone in India, from ₹31,000 in 2008 to ₹1,64,900 in 2026

32×

the storage you get at the base tier over the same eighteen years, 8GB to 256GB

₹95,000

what the 2008 iPhone 3G costs in today’s rupees — more than the cheapest iPhone costs now

160 days

of average Indian pay for an iPhone 17 Pro. In the United States, four days

Show every figure in

Finding one

Two lines, going different places

The cheapest iPhone India could buy in 2008 cost ₹31,000. The dearest one it can buy today costs ₹1,64,900. Those two numbers are usually quoted as one story. They are two.

Launch price by year · IndiaCash prices, unadjusted. The gap between the two lines is the whole story. The standard line stops in 2025 because Apple launched no standard iPhone in 2026.

Switch that chart to today’s money and the lines separate properly. The iPhone 3G’s ₹31,000 is about ₹95,000 in today’s prices — more than the iPhone 17 costs now, and that phone has 32 times the storage.

Finding two

The rises are lumpy, and the flat years are the interesting ones

Nothing about this went up smoothly. Prices sat still for years and then moved in steps, which is why an average annual rate describes none of it.

Change on the generation before · standard model · IndiaFour generations in a row changed the price by nothing at all. The rises are lumpy, not steady — which is why an average annual figure describes none of them.

Finding three

What the money actually bought

This is the part of the story that runs the other way, and it belongs here rather than in a footnote: the base iPhone got dramatically cheaper per gigabyte, per megapixel and per hour of battery.

Base storage against price per gigabyte · IndiaA gigabyte on the standard iPhone costs about a twelfth of what it did on the iPhone 3G — ₹324 against ₹3,875. This is the part of the story that runs the other way.

Finding four

Most of India’s rise was not Apple

Before blaming Cupertino, three things happened to the price that had nothing to do with the phone.

2.2×

The rupee

43.51 to the dollar in 2008, ₹94.49 today. That alone multiplies a dollar price by 2.2, and accounts for most of the 5.3 times the rupee price of the top model rose.

18%

GST, up from 12%

Raised in April 2020, and Apple re-priced the entire line the same week. The iPhone 11 went from ₹64,900 to ₹68,300 without changing at all. The September 2025 reform cut televisions and air conditioners; phones stayed exactly where they were.

₹79,900

Assembly, holding the line

The standard iPhone held this price for five consecutive generations while the rupee went on falling against the dollar. The iPhone 15 was the first generation made in India at launch, and that is most of why it could.

Prices that moved on their own

What changed in India without a new phone

A launch-price chart makes these invisible. They are drawn as dashed rules on the first chart above.

  1. 2018-02

    Customs duty raised

    Apple raised India prices by up to ₹3,210 within days of the duty change.

  2. 2020-04

    GST 12% to 18%

    Apple re-priced the entire India line the same week. The iPhone 11 went from ₹64,900 to ₹68,300 without changing at all.

  3. 2025-09

    GST reform kept phones at 18%

    Televisions and air conditioners fell from 28% to 18%. Phones, already at 18%, did not move.

Finding five

One phone, five prices

The iPhone 18 Pro is the same object in every one of these markets. It is not the same price, and tax explains less of the difference than you would expect.

iPhone 18 Pro, 256 GB, converted to US dollarsIndia pays about 46% more than the US does for the same phone. Hong Kong levies no sales tax at all and is still dearer than the United States.

India18%

GST 18%, plus customs duty on anything not assembled locally. GST was 12% until April 2020. The September 2025 GST reform cut televisions and air conditioners from 28% to 18% and left phones exactly where they were.

United Statesno sales tax

No federal sales tax. State and local sales tax is added at the till and varies from nothing to about 10%, so the US is the only price in this comparison quoted before tax.

Singapore9%

GST 9%, and it moved twice recently — 7% until 2022, 8% in 2023, 9% from January 2024. So the iPhone X through the 14 Pro launched under 7% and the 16 Pro onwards under 9%.

Hong Kongno sales tax

No VAT, no GST, no general sales tax at all. Hong Kong is a free port and levies duty only on liquor, tobacco, hydrocarbon oil and methyl alcohol. Whatever explains its price gap to the US, it is not tax.

United Arab Emirates5%

VAT 5%, introduced on 1 January 2018 — before that there was none, which is why the step from the iPhone X to the XS looks steeper here than it really was. The dirham has been pegged to the dollar at 3.6725 since 1997.

Top of the range, each market indexed to 2017 = 100Since 2017, India is at 185 and Singapore at 115. Same phones, in each market's own money, going different distances.

Finding six

Affordability went the other way from price

Price is only half of a price. The other half is what you have to do to earn it, and on that measure the iPhone has moved much further in some places than others.

Eight-hour days of average net pay to buy a iPhone 17 ProAn average Indian worker needs 160 days. An American needs four. The phone is the same phone.

3.9 months

The standard one

The iPhone 17 at ₹82,900, against average gross monthly earnings of ₹21,285 for a regular salaried worker in India. That is an average rather than a median, and gross rather than take-home — both of which flatter the answer.

7.7 months

The expensive one

The iPhone 18 Pro at ₹1,64,900, on the same earnings. And the iPhone Duo at ₹2,99,900 is 14.1 months — more than a year of gross pay for the average salaried worker, before anybody has eaten.

Apple withdrew its long no-cost EMI schemes in India at the start of 2026. Those schemes were the thing that turned ₹1,64,900 into ₹6,871 a month over twenty-four months, and their absence is a larger change to affordability than any price on this page.

Finding seven

A phone is a four-year decision

Not a moral one — an arithmetic one. Here is the same phone at the same price, replaced at four different intervals for twenty years, and what those rupees would have been worth at year twenty instead. The rate is 11% — the same rate this planner already projects Indian portfolios at, not one chosen to make the number look large.

What twenty years of replacing the same phone comes toStretching from a two-year cycle to a five-year one is a difference of about ₹33L over twenty years — at the rate this planner already projects Indian portfolios at.

It is an illustration, not advice, and it assumes a phone price that never changes — which, given everything above, it certainly will. What it is useful for is the shape: the difference between a two-year cycle and a five-year one is not the price of a phone. It is about ₹33L.

The data

Every iPhone sold in India

The original 2007 iPhone was never officially sold in India. The 3G, in August 2008, was the first. Every price is the launch price at the base storage tier, in the currency of the day.

  1. Apple's product photograph of the iPhone 3G

    2008

    iPhone 3G

    ₹31,000

  2. Apple's product photograph of the iPhone 3GS

    2009

    iPhone 3GS

    ₹35,500

  3. Apple's product photograph of the iPhone 4

    2010

    iPhone 4

    ₹34,500

  4. Apple's product photograph of the iPhone 4S

    2011

    iPhone 4S

    ₹44,500

  5. Apple's product photograph of the iPhone 5

    2012

    iPhone 5

    ₹45,500

  6. Apple's product photograph of the iPhone 5s

    2013

    iPhone 5s

    ₹53,500

  7. Apple's product photograph of the iPhone 6

    2014

    iPhone 6

    ₹53,500

  8. Apple's product photograph of the iPhone 6 Plus

    2014

    iPhone 6 Plus

    ₹62,500

  9. Apple's product photograph of the iPhone 6s

    2015

    iPhone 6s

    ₹62,000

  10. Apple's product photograph of the iPhone 7

    2016

    iPhone 7

    ₹60,000

  11. Apple's product photograph of the iPhone 8

    2017

    iPhone 8

    ₹64,000

  12. Apple's product photograph of the iPhone X

    2017

    iPhone X

    ₹89,000

  13. Apple's product photograph of the iPhone XR

    2018

    iPhone XR

    ₹76,900

  14. Apple's product photograph of the iPhone XS

    2018

    iPhone XS

    ₹99,900

  15. Apple's product photograph of the iPhone 11

    2019

    iPhone 11

    ₹64,900

  16. Apple's product photograph of the iPhone 11 Pro

    2019

    iPhone 11 Pro

    ₹99,900

  17. Apple's product photograph of the iPhone 12

    2020

    iPhone 12

    ₹79,900

  18. Apple's product photograph of the iPhone 12 Pro

    2020

    iPhone 12 Pro

    ₹1,19,900

  19. Apple's product photograph of the iPhone 13

    2021

    iPhone 13

    ₹79,900

  20. Apple's product photograph of the iPhone 13 Pro

    2021

    iPhone 13 Pro

    ₹1,19,900

  21. Apple's product photograph of the iPhone 14

    2022

    iPhone 14

    ₹79,900

  22. Apple's product photograph of the iPhone 14 Pro

    2022

    iPhone 14 Pro

    ₹1,29,900

  23. Apple's product photograph of the iPhone 15

    2023

    iPhone 15

    ₹79,900

  24. Apple's product photograph of the iPhone 15 Pro

    2023

    iPhone 15 Pro

    ₹1,34,900

  25. Apple's product photograph of the iPhone 16

    2024

    iPhone 16

    ₹79,900

  26. Apple's product photograph of the iPhone 16 Pro

    2024

    iPhone 16 Pro

    ₹1,19,900

  27. Apple's product photograph of the iPhone 17

    2025

    iPhone 17

    ₹82,900

  28. Apple's product photograph of the iPhone Air

    2025

    iPhone Air

    ₹1,19,900

  29. Apple's product photograph of the iPhone 17 Pro

    2025

    iPhone 17 Pro

    ₹1,34,900

  30. Apple's product photograph of the iPhone 18 Pro

    2026

    iPhone 18 Pro

    ₹1,64,900

  31. Apple's product photograph of the iPhone 18 Pro Max

    2026

    iPhone 18 Pro Max

    ₹1,79,900

  32. Apple's product photograph of the iPhone Duo

    2026

    iPhone Duo

    ₹2,99,900

Every iPhone sold in India, with the price it launched at. The original 2007 iPhone was never officially sold in India. The 3G, in August 2008, was the first.
ModelLaunchedDisplayChipStorageCameraVideoLaunch price
iPhone 3G2008-083.5Samsung ARM 118 GB2 MP7 h₹31,000
iPhone 3GS2010-033.5Samsung S5PC10016 GB3 MP10 h₹35,500
iPhone 42011-053.5Apple A416 GB5 MP10 h₹34,500
iPhone 4S2011-113.5Apple A516 GB8 MP10 h₹44,500
iPhone 52012-114Apple A616 GB8 MP10 h₹45,500
iPhone 5s2013-114Apple A716 GB8 MP10 h₹53,500
iPhone 62014-104.7Apple A816 GB8 MP11 h₹53,500
iPhone 6 Plus2014-105.5Apple A816 GB8 MP14 h₹62,500
iPhone 6s2015-104.7Apple A916 GB12 MP11 h₹62,000
iPhone 72016-104.7Apple A10 Fusion32 GB12 MP13 h₹60,000
iPhone 82017-094.7Apple A11 Bionic64 GB12 MP13 h₹64,000
iPhone X2017-115.8Apple A11 Bionic64 GB12 MP13 h₹89,000
iPhone XR2018-096.1Apple A12 Bionic64 GB12 MP16 h₹76,900
iPhone XS2018-095.8Apple A12 Bionic64 GB12 MP14 h₹99,900
iPhone 112019-096.1Apple A13 Bionic64 GB12 MP17 h₹64,900
iPhone 11 Pro2019-095.8Apple A13 Bionic64 GB12 MP18 h₹99,900
iPhone 122020-106.1Apple A14 Bionic64 GB12 MP17 h₹79,900
iPhone 12 Pro2020-106.1Apple A14 Bionic128 GB12 MP17 h₹1,19,900
iPhone 132021-096.1Apple A15 Bionic128 GB12 MP19 h₹79,900
iPhone 13 Pro2021-096.1Apple A15 Bionic128 GB12 MP22 h₹1,19,900
iPhone 142022-096.1Apple A15 Bionic128 GB12 MP20 h₹79,900
iPhone 14 Pro2022-096.1Apple A16 Bionic128 GB48 MP23 h₹1,29,900
iPhone 152023-096.1Apple A16 Bionic128 GB48 MP20 h₹79,900
iPhone 15 Pro2023-096.1Apple A17 Pro128 GB48 MP23 h₹1,34,900
iPhone 162024-096.1Apple A18128 GB48 MP22 h₹79,900
iPhone 16 Pro2024-096.3Apple A18 Pro128 GB48 MP27 h₹1,19,900
iPhone 172025-096.3Apple A19256 GB48 MP30 h₹82,900
iPhone Air2025-096.5Apple A19 Pro256 GB48 MP27 h₹1,19,900
iPhone 17 Pro2025-096.3Apple A19 Pro256 GB48 MP31 h₹1,34,900
iPhone 18 Pro2026-096.3Apple A20 Pro256 GB48 MP36 h₹1,64,900
iPhone 18 Pro Max2026-096.9Apple A20 Pro256 GB48 MP45 h₹1,79,900
iPhone Duo2026-107.6Apple A20 Pro256 GB48 MP₹2,99,900

reported at the time rather than published by Apple. from a secondary source. Everything unmarked comes from an Apple newsroom or store page. Hover any mark for the source.

Method

Where all of this came from

Every figure on this page has a source, and four figures are missing rather than estimated.

What we did not do

  • No price is interpolated, converted from another market, or inferred from an exchange rate. A year with no sourced figure is a gap in the chart.
  • US prices from 2008 to 2015 are off-contract list prices, not the $199 sticker. The subsidised figure is in the table’s notes, because it is what people remember paying — but charting it against 2026 would be false.
  • India’s launch year is often not the world’s. The 3GS reached India in March 2010 and the iPhone 4 in May 2011, and the table uses the India date.
  • Four figures could not be sourced and are absent: the iPhone 4S 64 GB price in India, the UAE launch price of the iPhone 17, and any 2026 base model — Apple deferred the iPhone 18 to spring 2027.

Sources

6 of these back a claim in the prose rather than a price in the table. Apple, iPhone and the Apple logo are trademarks of Apple Inc. Nivritee is not affiliated with, endorsed by or sponsored by Apple.

A phone is a four-year decision. So is nearly everything else.

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